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aka start here :)

First and foremost, THANK YOU for being here! I started this newsletter in April 2024 in order to provide a Gen Z take on fashion, culture, and sustainability – and to recommend things I love, especially if they’re thrifted or made by local and/or sustainable brands.

Here’s what you can expect from me:

ON FRIDAYS:

• 4 first-hand pieces I love

• 4 second-hand pieces I love

• A spotlight on a hot-button topic in fashion and culture for us Zoomers

• A chart about fashion and consumers

• A round-up of some of the best, pop culture things I’ve seen on the socials that week

EVERY COUPLE OF DAYS:

• A note from me in the thread tab with all the coupons I can find for brands we love :) and on that note…

FOR PAID SUBSCRIBERS (in beta):

I am thinking through doing some one-off, longer-form content for paid folks – the minimum amount a month subscription on Substack can be is $5 and I promise it won’t be more than that! I’m thinking this content will be:

• Deep dives on big events (Met Gala, red carpets, huge moments in trends, big climate/politics/culture happenings, etc)

• Deep dives on a specific local business or brand

• Trip guides! On my agenda this summer is Mexico City, London, Porto + Lisbon, and possibly Geneva – let me know if you guys would want to see any outfit/trip guides from these spots.

Again, THANK YOU for being here and helping build this with me. Please feel free to share this around or offer any thoughts you have. More soon :)

- Lucy